Stop cutting it. Joking, well sorta. I never had a “good beard”. It was always “patchy” on my cheeks and I couldn’t get it to fill in properly. Then I put the trimmers down, picked up some oil and tested my patience. Months passed, I saw my hair on my cheeks becoming thicker and thicker. Now this product isn’t going to get you a beautiful beard overnight, but use it consistently alongside proper beard care, and you WILL see results.